Later Youth

We partnered with Later Youth to launch a digital-first campaign supporting the rollout of their new album Living History. Phase 1 began with a custom Shopify landing page and bespoke Linktree-style redirect hub—designed to give their team full ownership of his data and drive fans to Spotify and DSPs.

As new music dropped, we launched a paid media campaign across Meta, targeting key territories with video-first ads optimised for streaming conversions and pre-order sales. Using a combination of Shopify, Google Analytics, Meta Pixel and Spotify for Artists, we built a campaign grounded in measurable outcomes.