In partnership with CIRCA, we drove global sales and expanded digital reach by connecting with a discerning audience through a high-impact strategy. Our approach centred on precision targeting across Meta and Google Ads to reach high-intent art buyers and collectors. By leveraging advanced audience targeting, we engaged past collectors while attracting new, high-value prospects. Our narrative-driven creative further elevated the print, positioning it as a coveted piece of Marina Abramović’s enduring legacy.

The campaign delivered remarkable results, achieving over £1M in sales, a ROAS of 41.89 on Meta, and 5.6 million paid impressions. Tell Your Friends transformed a limited-edition release into an international success, proving that luxury and precision drive both cultural impact and commercial results.